2/17/2023 0 Comments Miyokos unlox![]() ![]() Miyoko’s launched as, and has remained, an artisan vegan dairy company. “I promise that we will honor the art and craft of cheesemaking, discovering the most nutrient dense plant milks and transforming them into cheese through natural fermentation, coagulation, and aging, to express their unique identity and flavor,” she continued.įounder and CEO Miyoko Schinner. The products have been discontinued after disappointing sales, though Schinner did allude to future releases that promise to be exciting and more true to brand to boot. In deciding to pull the product off the marketplace, we had to make the decision to take a hit to our revenues in order to re-establish our brand values.” “At the end of the day, it was still not a product I was proud of. “To join the game, we dumbed down our ingredients and made “cheddar” and “pepperjack” using a familiar formula of oil and starch, but spiked with a bit of fermented oat milk and some legumes for protein,” Schinner wrote. Schinner has referred to the recipe as a “dumbing down” of the ingredients that set the company apart. A little fermented oat milk and the addition of legumes for protein were not enough to inspire product pride. Having once declared that she would never approve an oil and starch product that offered no nutritional value, she conceded that in order to “play the game”, the company had done just that. ![]() Schinner said that the development of shreds and slices, which were some of the newest additions to Miyoko’s portfolio, was a mistake. The move is unprecedented, as both product lines are part of the fastest-growing category of vegan cheese in the U.S. She called the products “compromises to the values and product guardrails” of the brand. Miyoko Schinner, founder and CEO of California-based vegan dairy product maker Miyoko’s Creamery, said in a social media post on Friday that the company has removed its full range of plant-based cheese shreds and slices from the market.
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